Build
digital health products
ready for
growth
Defeat Diabetes
MoreGoodDays
Headspace
Keep people using your app
Nearly half of people who download a health app stop using one. We design for the moments they leave: the first week, a missed day, a week off track. Support arrives when someone needs it, and AI explains its suggestions and recommendations so people can trust and adjust them.
Co-design with your clinicians and your members
Your clinicians, dietitians or coaches set the goals. Your members test the design before anything is built, and your clinical team reviews every finding for safety.
Care for people on hard days
Our design is trauma-informed, with safety, transparency and agency built into every screen. Copy is plain enough for people with low health literacy, screens are designed to WCAG 2.2 AA, and crisis support sits one step away wherever distress is possible.
Get ready for a health fund partnership or a commercial launch
Health funds, insurers and app stores check more than the screens. We design within your product's intended purpose and to the evidence frameworks their reviewers use.
Work alongside your developer
We design to your existing setup, whether Material UI, Tailwind or a custom framework, and hand over files your developer can build from; enhancing and expanding what’s already working for an efficient, scalable result.
Health and wellness apps people keep using
What you walk away with
1
We trace the points where people leave your app, using your analytics and sessions with your members, and rank what to fix first.
2
We weigh your backlog against what members need and what competitors already offer, so your team's time goes to the features that keep people and earn revenue.
3
We design onboarding, check-ins and reminders around how people actually live, so the app supports them on busy days and hard ones.
4
People judge how an app looks within a fraction of a second. We design calm, consistent screens that meet WCAG 2.2 AA and carry your brand without losing legibility.
5
Shared components and design tokens let your team build consistent screens without waiting on design.
6
Two set sessions a week and a fixed set of decisions each month: we review what your data and members tell you, and design the next improvement.
“Addie is an absolute DELIGHT to work with. Her designs are beautiful, she's super fast at turning things around, and really made the effort to get the essence of what was important for you - incredibly accommodating and adaptable. We really enjoyed working with Addie and would work with her again in a heartbeat.”
“Addie is an exceptional designer and user experience expert. She works quickly, and provides justification for her design choices. She is a clear communicator, upbeat, a joy to work with. Addie is talented, a problem solver, and committed to an outstanding result. We love working with Addie.”
“We truly benefited from the depth and breadth of your product and research experience to help us improve our thought process and design outputs. I don't think there's anything that would have made this a better experience or delivered better outcomes!”
Start here
A rebuild, a rebrand, or bringing AI into your app
- See where members drop off and why
- Find discrepancies between your brand and your app experience
- Decide where AI belongs in your app, within health and privacy rules
- Build the right thing, at the right time
Before a health fund, insurer or care provider evaluates your app
- See where members drop off and why
- Check your app against the criteria their evaluation team uses
- Spot accessibility and privacy gaps early
- Get a tracking plan for the improved outcomes health partners ask for