We drive growth
for
health and wellness apps
What we do best
Market, rival & white-space insights so you invest in the features that will actually move the needle.
Audit and prioritise your backlog—freeing dev budget for the ideas with the biggest retention + revenue upside.
Visualise every patient or provider step to spot friction, drop-offs and untapped “aha!” moments.
Flows & wireframes that make using your app and forming a healthy habit feel effortless—and regulation-ready.
Pixel-perfect screens that build trust, meet accessibility standards and look great on any device.
Re-usable components so engineers ship faster and stay on-brand, sprint after sprint.
Scalable tokens, patterns and governance to future-proof your product as the roadmap grows.
Turn MVPs into polished, revenue-ready releases—optimising onboarding, engagement loops and pricing levers.
Ongoing design support to squash UX debt, run experiments and keep compliance boxes ticked.
Specialists in health & wellness
We live and breathe health tech. From chronic pain to mindfulness, we’ve worked with apps like MoreGoodDays and Headspace to design products that resonate with real people, meet regulatory needs, and deliver real outcomes.
Product strategy first
We don’t just deliver screens. We help shape your roadmap. From feature prioritisation to UX strategy, we act as an extension of your founding team to bring clarity and momentum to your product.
We build revenue ready products
We specialise in helping startups evolve their MVP into a Minimum Marketable Product. That means every design decision we make is aimed at helping you generate revenue, retain users, and scale. That's not just design—that’s business impact.
Retention baked in from day one
We're all about keeping users engaged, motivated, and coming back. We solve the real problem many health apps face: drop-off after download.
Built around your stack
We respect the systems you’ve already put in place. Whether you're using Material UI, Tailwind, or a custom-built framework, we’ll align our designs with your existing setup, enhancing and expanding what’s already working for an efficient, scalable result.
Co-created.
Research-backed.
Your users first. Always.
“Addie is an absolute DELIGHT to work with. Her designs are beautiful, she's super fast at turning things around, and really made the effort to get the essence of what was important for you - incredibly accommodating and adaptable. We really enjoyed working with Addie and would work with her again in a heartbeat.”
“Addie is an exceptional designer and user experience expert. She works quickly, and provides justification for her design choices. She is a clear communicator, upbeat, a joy to work with. Addie is talented, a problem solver, and committed to an outstanding result. We love working with Addie.”
- 8 to 12 weeks
- Full diagnostic UX audit & product roadmap
- New / enhanced feature design + specs
- Design system update or creation
- Conversion/retention improvements
- Strategic AI feature design – we design, prototype, and spec high‑impact AI enhancements (e.g., predictive insights, adaptive coaching), with a phased rollout plan
- 4 to 6 weeks
- Product strategy + 1 to 3 key user flows
- High‑fidelity wireframes + polished UI
- Starter design system that scales
- Interactive prototype & annotated dev hand‑off
- Foundational AI feature design – we design and prototype the highest‑impact AI touchpoint for MVP launch and outline a phased roadmap for future AI expansion
Need rapid wins without a full redesign?
Add more fixes if you need.